“Greenwashing is not a recent phenomenon; since the mid-1980s the term has gained broad recognition and acceptance to describe the practice of making unwarranted or overblown claims of sustainability or environmental friendliness in an attempt to gain market share.” TerraChoice, now part of Underwriters Laboratories (UL) a standards setting and testing company, concluded that 98% of the products on U.S. supermarket shelves and 10% of all advertisements are guilty of greenwashing and the problem is escalating.

According to Scott Case, VP at TerraChoice, there are more than 500 green labels in the United States, and some are “significantly more meaningful” than others. “I testified before Congress last summer and I pointed out a certain lawyer in Florida who set up a website and is ‘certifying’ products. He doesn’t need to see the product, he doesn’t need test results. He just needs to see your credit card number,” Case says.…/greenwashing-report-2009/

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About budbromley

Bud is a retired life sciences executive. Bud's entrepreneurial leadership exceeded three decades. He was the senior business development, marketing and sales executive at four public corporations, each company a supplier of analytical and life sciences instrumentation, software, consumables and service. Prior to those positions, his 19 year career in Hewlett-Packard Company's Analytical Products Group included worldwide sales and marketing responsibility for Bioscience Products, Global Accounts and the International Olympic Committee, as well as international management assignments based in Japan and Latin America. Bud has visited and worked in more than 65 countries and lived and worked in 3 countries.
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