Coke Goes Woke and Broke

Daniel Greenfield March 03, 2021 (bio below)

“Get woke, go broke”, is a conservative meme about the cost of political correctness that has it the wrong way around. Brands don’t go broke because they get woke, they go woke because they’re going broke, and don’t know how to stop the slow but steady collapse of their business.

The big brands that go woke infuriate conservatives because, like Coke, Gillette, or Nike, they have a storied name that seems entwined with America and the success of capitalism. But it’s those old, familiar brands that go woke because their products and business models are dated. Virtue signaling is their way of adapting to a changing market without really innovating. Behind every big woke brand is a company slowly going broke and with no clue what to do about it.

The wokeness vocabulary joins the thesaurus of corporate buzzwords used by executives trying to hide from their investors that they don’t know what they’re doing. Making headlines for their wokeness changes the conversation from their business model to their politics. Touting a brand as socially responsible evades questions about its financial viability.

Take Coke, please.

Coca-Cola’s global sales fell 28% in the second quarter of 2020 from $10 billion to $7.15 billion. The corporate giant blamed the pandemic which had shuttered movie theaters and bars, and began cutting its small brands while concentrating on its big signature brands.

But Coke was struggling even long before the pandemic.

Despite all the international marketing, North America is still the biggest soda market. And the average American is down to drinking 40 gallons of soda from 50 gallons two decades ago. The shift was driven by the same demographic that tends to go woke, young white urban lefties, who became more likely to drink bottled water. Coke chased them by going into bottled water and vitamin drinks, but also by shifting away from a family brand once associated with Santa.

Santa and the polar bears reflected a Coke that was marketed to children. But fewer parents are comfortable with their children living off soda. That’s why one survey found that the number of children drinking over 3 cans of soda a day fell from 10% to 3.3%. The drop in soda consumption, once again, was heaviest among younger and wealthier urban white lefties.

The economic consequences of young white wealthy lefties dropping soda wasn’t just a sales issue. Wokes are a politically narcissistic demographic that legislates its tastes into law, pursuing the legalization of drugs, and bans on soda. Both drug legalization and soda bans were, as usual, done in the name of oppressed minorities, but had little impact on them.

Legal drugs are too expensive for minorities and the infamous soda taxes don’t work. But the soda industry remembers what happened to tobacco and other lifestyle habits that fell afoul of the cultural values of the new woke ruling class. That’s another reason why it went ‘woke’.

Banning soda from schools and taxing it in stores precedes the class action lawsuits and national legislative activities that would effectively eliminate sodas from the marketplace.

Coke isn’t just virtue signaling to prop up sales in a declining market: it’s also afraid.

And it should be. Bloomberg isn’t just fighting coal and guns, he’s also spending a fortune pushing his soda ban in cities and states around the country. The soda industry has ramped up spending to defend itself against everything from soda taxes to its links to slave labor. But it understands that the real threat is cultural as the new woke ruling class destroys the habits of the old America that it associates with conservative, working class, and flyover country.

That’s why cigarettes are a deadly menace, but pot is a civil rights crusade. The health issues are a pretext for a cultural revolution. And Coke went woke to convince the wealthy young urban lefties to incorporate its signature products into their lives by joining the cultural revolution.

The Left bet that if it could radicalize the children of the wealthy that Corporate America would bend the knee. And that’s exactly what happened. The radicals used their leverage over academia and the entertainment industry to create radical generations. But that radicalism was heavily concentrated among the Ivy League and the children of the elites who would become the corporate leaders and also be the consumers with the most disposable income.

Economics, like politics, proved to be downstream of the culture. Capturing the ecosystem at its base allowed the Left to take over the economy and turn some of the country’s biggest brands into megaphones for its propaganda. But these are corporate brands that have all the qualities of the ossified elites that have always been an easy target for the revolutions of the radicals.

Coke, like the average big woke brand, has a majority share of a declining market. It has limited growth potential within that market. Coca Cola’s fortunes are closely tied to movie theaters, which were in a catastrophic state of decline even before the pandemic, and to McDonald’s.

McDonald’s, like a lot of traditional fast food places, is experiencing its own slow decline. The clown joint, like Coke, tried to reinvent its brand as being about healthy food and leftist politics. Just like Coke, going ‘woke’ hasn’t stopped its decline, or the threat of the cultural Left regulating it out of business to protect minorities from the pernicious threat of its Happy Meals.

When McDonald’s brought in its new British CEO Steve Easterbrook, he promised to make it over as a “modern progressive burger company”. The company hired Robert Gibbs, Obama’s press secretary, to head communications. McDonald’s flipped its arches upside down to celebrate International Women’s Day. And then Easterbrook was forced out for allegedly having affairs with three female employees. Meanwhile the decline in foot traffic is still going on.

The Coca Cola Company meanwhile has a British CEO who pledged allegiance at Davos to a “new social contract” and an “economy that works for everyone”. He took over from the company’s previous Turkish CEO, and the Turkish CEO’s South African predecessor. The head of Coca Cola in North America is a Honduran who came out of its Latin American division.

The other thing about these iconic American brands is that they don’t have American leaders.

Coke won’t shut up about social justice and the evils of whiteness because that’s a better conversation than its failed portfolio of new brands, dumping its bottling operations, and its desperate efforts to refocus by launching a thousand different varieties of Coke aimed at the one lefty demographic that holds its future in the palms of its soft white manicured hands.

Otherwise its whole massive distribution network will be used for little more than moving orange juice, vitamin drinks, and milk around as soda and fast food go the way of cigarettes.

Coke is going woke because its future is broke. That’s true of most of the big woke brands. And the closer Coke gets to the cliff, the more hysterical its performative wokeness will become.

‘Wokening’ is a social disease of stale companies with stale brands whose products are overpriced and have fallen out of touch with the needs of many consumers. And the country’s consumer marketplace is dominated by these collapsing giants whose leaders are just marking time and cashing big checks while trying to co-opt the revolution threatening to destroy them.

European monarchs tried to co-opt leftist revolutions because they no longer had confidence in their own roles and had no idea what to do next. Coca Cola and the woke corporate giants share the same decadent sense of decline and their urban elites are selling out their rural base to appeal to the young radical generation to which their children and their social circle belong.

Wokeness is the consequence of a moral and economic brokenness among the nation’s elites. The Left conquered the corrupt infrastructure of a decaying political and economic system. Now it’s using that infrastructure to brainwash and suppress the country’s middle and working classes by lecturing them on their racism, and redefining them as domestic terrorists.

It’s not just Coke that went woke and broke: it’s the entire system that’s going broke.

By Daniel Greenfield

Daniel Greenfield is a Shillman Journalism Fellow at the David Horowitz Freedom Center. This article previously appeared at the Center’s Front Page Magazine.

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Thank you for reading.

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Report: SARS Covid-2 is the ‘Product of Genetic Experiments Commissioned and Funded’ by Fauci’s NIAID

By Debra Heine (bio below)

March 1, 2021

Fox News host Steve Hilton [bio below] [Hilton’s video was removed from Fox.  Here is Steve Hilton’s piece on BitChute ] on Sunday shared the latest shocking findings from his months-long investigation into the origins of the coronavirus, alleging that the virus links back to U.S. commissioned research at the Wuhan Institute of Virology that was overseen by Dr. Anthony Fauci.

The host of the “The Next Revolution” told his viewers that there is reason to believe that SARS Covid-2—which is now widely believed to have leaked from the Wuhan Lab—is the “product of genetic experiments commissioned and funded by our own government.”

Fauci, the director of the National Institute of Allergy and Infectious Diseases (NIAID), has been an influential advocate of a very controversial type of research called “Gain of Function” virus research.

The research “aims to take a virus and then manipulate its genetic code to make it stronger and more contagious. The virus would gain new functions, hence the name,” Hilton explained. “The thinking goes, if we could engineer the most deadly viruses ourselves in lab conditions, we could better prepare for our pandemic response.”

Hilton pointed out that the research has been highly controversial throughout the scientific community since it began about ten years ago because it carries the very real risk that the genetically engineered virus could “get loose.”

“So in July of 2014, a group of scientists from around the world came together to voice their concerns,” Hilton said.

The concerned scientists formed the Cambridge Working Group, which sought “to coordinate efforts to enhance public understanding of the biosafety risks of such research, appropriate scrutiny and evaluation of its purported scientific and public health benefits, and appropriate regulation of such experiments that emphasize the use of safer approaches to met the same public health and scientific goals.”

Over 450 concerned scientists signed a Cambridge Working Group “Consensus Statement on the Creation of Potential Pandemic Pathogens,” which included the following warning:

“Laboratory creation of highly transmissible, novel strains of dangerous viruses, especially but not limited to influenza, poses substantially increased risks. An accidental infection in such a setting could trigger outbreaks that would be difficult or impossible to control. Historically, new strains of influenza, once they establish transmission in the human population, have infected a quarter or more of the world’s population within two years.

For any experiment, the expected net benefits should outweigh the risks. Experiments involving the creation of potential pandemic pathogens should be curtailed until there has been a quantitative, objective and credible assessment of the risks, potential benefits, and opportunities for risk mitigation, as well as comparison against safer experimental approaches. A modern version of the Asilomar process, which engaged scientists in proposing rules to manage research on recombinant DNA, could be a starting point to identify the best approaches to achieve the global public health goals of defeating pandemic disease and assuring the highest level of safety. Whenever possible, safer approaches should be pursued in preference to any approach that risks an accidental pandemic.”

Following a number of “bio-safety incidents” at federal research facilities, the Obama administration placed a moratorium on Gain of Function research, Hilton noted, but the moratorium was lifted in 2017.

Just before the 2014 ban, however, the Fauci-led NIAID funded the Gain of Function research at the Wuhan Lab, Hilton alleged, adding that NIAID continued to fund it for six more years, three of those during the ban.

The funding, according to Hilton, was laundered through a global health and pandemic prevention nonprofit called EcoHealth Alliance, headed by Dr. Peter Daszak, a British zoologist and expert on disease ecology.

Daszak subcontracted the research to Dr Shi Zhengli, head of the infectious disease unit at the Wuhan Institute of Virology.

Daszak, it should be noted, was behind an early effort to label any reporting on the possibility that COVID-19 could have accidentally escaped from the Wuhan lab as “conspiracy theories.”

The scientist orchestrated a statement that was published in The Lancet medical journal in February of 2020, condemning “conspiracy theories” that suggest the virus doesn’t have a natural origin.

The statement was cited by numerous news outlets — and by fact check organizations to censor investigative reporting on the true origin of the COVID-19 virus.

Nearly a year later,  Daszak admitted through a spokesman that he shot down these inquiries to protect Chinese scientists from online criticism.

“The Lancet letter was written during a time in which Chinese scientists were receiving death threats and the letter was intended as a showing of support for them as they were caught between important work trying to stop an outbreak and the crush of online harassment,” Daszak’s spokesman told The Wall Street Journal in January.

Hilton reported that a November 2017 progress report signed by Daszak and Zhengli, among others, and titled, “Discovery of a rich gene pool of bat SARS-related coronaviruses provides new insights into the origin of SARS coronavirus,” is tied to the grant, and seems to describe Gain of Function research.

“They made new viruses—man-made—in the lab. They infected human cells with them in the lab. And they then showed that their man-made viruses could replicate as a functional virus,” Hilton explained.

Hilton pointed out that SARS Covid-2 is 96 percent identical to the bat coronavirus the researchers were working on in the Wuhan Lab.

“The only difference between that virus and the pandemic virus is how contagious it is,” he noted. “the pandemic virus, as we know, can be passed human-to-human. The original virus could not. And that four percent genetic difference between them is in exactly the places where Gain of Function techniques would be used to make the virus more contagious.

So while we can blame the Chinese regime for allowing the virus to leak, and especially for the cover-up afterwards, the terrifying truth may be that our own government commissioned the experiments that led to the creation of the pandemic virus in the first place.”

Hilton said he has contacted the NIAID repeatedly to ask about the 2014 grant, and they have always replied that the grant in question was not for Gain of Function research, and thus not subject to the Obama administration ban.

Hilton went on to say that he reached out to members of the Cambridge Research Group for comment, and has received dozens of replies back.

Some told him that they didn’t believe NIAID’s research at the Wuhan lab started out as Gain of Function research, but several scientists counseled him to reach out to D. Richard Ebright of Rutgers University for more insight because “he’s the global expert on all of this.”

The host said Ebright told him that the original grant did not include the Gain of Function research, but “the project’s renewal in 2019 unequivocally did include Gain of Function research of concern … and should have been flagged for review.”

Hilton invited Fauci to appear on his show to debunk anything he may have gotten wrong.

“Next week we’re going to ask you to respond directly to the new information we’ve reported tonight—that in 2019, you funded risky Gain of Function research involving bat coronaviruses at the Wuhan Institute of Virology,” Hilton said, stressing that “our own government” had warned that such research had serious bio-safety issues.

“The more we look into this, the more it looks like we’re right—that you commissioned genetic experiments that led to the creation of SARS Covid-2, the pandemic virus, in a lab,” Hilton concluded.

About Debra Heine

Debra Heine is a conservative Catholic mom of six and longtime political pundit. She has written for several conservative news websites over the years, including Breitbart and PJ Media.

Steve Hilton

Steve Hilton is the host of FOX News Channel’s (FNC) The Next Revolution with Steve Hilton (Sundays at 9PM/ET). He joined the network as a contributor in December 2016 and offers political and tech expertise across FNC and FOX Business Network’s (FBN) programs.

As the host of The Next Revolution (TNR), Hilton analyzes the impact of the populist movement, both in the United States and throughout the world. The program originates out of FNC’s Los Angeles bureau, where he is joined by a panel of three experts each week. Additionally, Hilton features a segment called “SwampWatch”, which provides opinion and analysis about the agencies, industries, and political groups that are affecting President Trump’s pledge to “drain the swamp.”

In addition to his role at FNC, Hilton is the co-founder of Crowdpac, an independent and non-partisan Silicon Valley political and data start-up. The organization assists citizens in finding and supporting political candidates whose ideologies match up with theirs. He also teaches at Stanford University’s Institute of Design ( and is the author of the UK “Sunday Times”bestseller “More Human: Designing a World Where People Come First.”

Previously, Hilton served as a senior adviser to former United Kingdom Prime Minister David Cameron and, prior to the 2010 general election, was Prime Minister Cameron’s head of strategy. Before his work in politics, Steve co-founded Good Business, a consulting firm and the award-winning London Restaurant, The Good Cook.

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How to Think about Climate Change

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“This week, the UN discussed whether climate change, global warming, is a threat to global security. Russia said NYET!”

“Students of the Cold War who realize that climate change has been ongoing for hundreds of millions of years, and that carbon dioxide is a bit player in this ongoing change, may consider it ironic that Russia vetoed the latest UN effort, proposed by western leaders, to undermine the prosperity of the West by attacking reliable fossil fuels. See links under Defending the Orthodoxy.” ~ Ken Haapala in TWTW by

UN Security Council hears of climate threat, does nothing
Russia warns against any move to recognize warming as a threat to global security.
By Karl Mathiesen, Politico, Feb 23, 2021


John Kerry: Climate Inaction is a “Mutual Suicide Pact”
By Eric Worrall, WUWT, Feb 24, 2021…
Link to article: ‘Mutual suicide’: US issues stark warning on climate change
‘Our heads in the sand at our own peril,’ US envoy for climate warns, as leaders discuss security implications of global warming.
By Staff, Al Jazeera, Feb 24, 2021…

Possible irreversible changes to sub-systems prior to reaching climate change tipping points
By Bob Yirka, Phys.Org, Feb 24, 2021 [H/t Bernie Kepshire]…
Link to paper: The quiet crossing of ocean tipping points
By Christoph Heinze, et al. PNAS, Mar 2, 2021…
[SEPP Comment: Like the sailors of old fearing that if they went too far from land, they would fall off the edge of the earth!]

UN calls for contraction and convergence to low living standards
By David Wojick, CFACT, Feb 23, 2021…
Link to report: Making Peace With Nature: A scientific blueprint to tackle the climate, biodiversity and pollution emergencies
By Staff, UNEP, Feb 18, 2021…

My sincere thanks to Russia.

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The Wuhan, the China virus

WUHAN, CHINA – Disastrous visit by World Health Organization (WHO) team investigating origins of COVID-19, heightens concerns about Chinese regime’s role in outbreak and pandemic.

In Wall Street Journal, former Secretary of State Mike Pompeo and his colleague, Miles Yu, argue Chinese Communist Party’s (CCP’s) obsession with viruses and bioweapons research, combined with inadequate biosafety at its biosafety labs (BSL) present severe risk to entire world.

Danger is particularly acute, they note, at its highest security biosafety level 4 (BSL-4) biolab at Wuhan Institute of Virology, which I have written about.

They state: “The evidence that the virus came from Wuhan is enormous, though largely circumstantial, and most signs point to the Wuhan Institute of Virology, or WIV, as the source of Covid-19.”

“In America, concern about the site is now broad and bipartisan.”

“The Biden administration stated that it has ‘deep concerns’ about the World Health Organization’s investigation into the early days of the pandemic, particularly Beijing’s interference with the investigators’ work.”

This danger is particularly acute, they note, at its highest security biosafety level 4 (BSL-4) biolab at the Wuhan Institute of Virology (WIV).

Paul Crespo is the Managing Editor of American Defense News. A defense and national security expert, he served as a Marine Corps officer and as a military attaché with the Defense Intelligence Agency (DIA) at US embassies worldwide. Paul holds degrees from Georgetown, London, and Cambridge Universities. He is also CEO of SPECTRE Global Risk, a security advisory firm, and President of the Center for American Defense Studies, a national security think tank.

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Those are cute red shoes

“You unlock this door with the key of imagination. Beyond it is another dimension: a dimension of sound, a dimension of sight, a dimension of mind. You’re moving into a land of both shadow and substance, of things and ideas. You’ve just crossed over into…” The Great Reset

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The One About Vackseenz

Proofs, Links, Sources, and Receipts all here –

Share this to those you know need to hear this…

It’s one of the touchiest subjects ever, like the imperfect smoothie of talking both politics AND religion at the in-laws’ dinner table… today I explain some really important insights into this new mRNA technology, the proposed “solutions” being offered here, and some of the things they’re leaving out of the conversation that most people should know.

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The Great Reset, if only it were a conspiracy

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The thugs

Did anyone notice that the contempt, hatred and hypocrisy directed at George W Bush is very similar to that directed by the same people at Donald Trump … and that is now directed at more than half of American citizens?

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Who Is in Control? The Need to Rein in Big Tech

Imprimis: • Volume 50, Number 1Allum Bokhari

Bud’s note: We – the people of the world — are living through a real example of the proverbial maxim: absolute power corrupts absolutely. The problem is not isolated to Big Tech. Manipulation is strongly practiced by so-called main stream media. Journalist Glenn Greenwald provides the following example:

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